Food for thought: is hotel website SEO dead?
In spite of all the buzz around genAI, the AI Search market share in 2024 was a paltry 0.25% of the global search market vs. Google’s 93.57% share.
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Hotel chain ditches Google search for DuckDuckGo — ‘subjected to fraud attempts daily’
Shortcomings in Google’s advertising environment mean that DuckDuckGo is now the browser of choice for Scandinavian hotel chain Strawberry’s employees.
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Adapting to Google’s New Algorithm: What Hotels Need to Know About the Future of Media Coverage
Last month, Search Engine Journal reported that “Google Site Reputation Abuse Penalties Hit Major Publishers.” What about its impact on hotels?
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Hotels Will Start Selling So Much More Than Rooms
For years, hotels have treated their digital storefronts with all the imagination of a Soviet-era grocery. Guests faced dreary drop-down menus that reduced the art of hospitality to generic choices like “Economy Standard” and “1 Queen Bed Suite.”…
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How the DMA Protects OTA Giants and Destroys Independent Hotels. The EU’s Digital Market Disaster
When the European Union introduced the Digital Markets Act (DMA), it was supposed to revolutionize the digital economy, it promised fairness but delivered chaos.
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Google’s Removing Elements From Hotel Search Results in EU to Comply With the DMA
Google has announced that it’s running a test which will see it remove various elements from its search results for hotel queries in Europe, which could impact hotel marketers.
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THE top holiday trends for 2025 include ‘Detour Destinations’, ‘JOMO Travel’ and the ‘Hotel Restaurant Renaissance’, according to Expedia Group.
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As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz
It’s been a busy spring in the travel world, with product rollouts from Expedia Group, Google and OpenAI, among others. So when more than 500 travel insiders gathered in Barcelona Monday for the start of the 2024 Phocuswright Europe conference…
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Should You Trust a Hotel’s Star Rating? Depends Where You Look.
In a sea of hotel reviews and star ratings, it’s hard to know who to rely upon. Here’s how to get a vetted measure of what you’re in for before a trip.
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Google Shifts Hotel Ads To AI-Powered Bidding Strategies
Google to phase out cookie-based Hotel Ad strategies, introduces AI-driven tROAS and expands Performance Max for travel…
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From clicks to reservations: How Google Ads integration elevates your direct booking strategy
In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations…
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Regular users of Google Flights might notice a new feature the next time they go to the site to check out airline schedules and compare flight prices…
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ReviewReplyGPT Announces Restaurant AI Review & Reputation Management Software
A new reputation marketing solution powered by GPT-4 technology has been announced by ReviewReplyGPT, leveraging AI to craft review responses.
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GOOGLE REDESIGNS HOTEL BROWSING ON MOBILE
Google is gearing up for the summer travel season. The company on Monday announced new tools to help travelers save money on their flights with a price guarantee, browse hotels more easily and stay organized as they search for that ideal getaway…
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Who is hotel marketer’s best friend going into 2023?
I believe hospitality's old friend and foe Google will be the single biggest opportunity in hotel digital marketing going in 2023, and here is why:
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Preparing your hotel for the sunset of Google’s Universal Analytics
For hotel marketers, there’s a major shift afoot: the transition to Google Analytics 4 (GA4). The moment marks the beginning of an entirely new way to measure performance across websites and mobile devices, one that’s more private and adaptable…
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Restaurants Face an Extortion Threat: A Bad Rating on Google
Emails sent to dozens of restaurants, including those with Michelin stars, threaten a barrage of one-star reviews unless owners pay.
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Top Hotel Review Sites and How to Manage Them?
There is no mistaking the importance of online reviews for hospitality. 85% customers trust online reviews before making a booking.
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