How to budget and manage Customer Acquisition Cost
Hotels have probably submitted the budget for 2023 by now, most likely in the traditional format of the P&L with revenue by a few revenue sources and then an endless number of rows outlining the different cost categories…
read more
Proven Strategies to Increase Hotel Occupancy
There are a few statistics that stay top-of-mind for any hotel manager: Occupancy rate, or the percentage of rooms that are full on any given night, is one of the big ones — and with good reason.
read more
A New Day in Revenue Management, Again
As the hotel industry continues to recover from the COVID-19 pandemic, hotels are looking for opportunities to drive top-line sales.
read more
Improve Results With an Integrated and Agile Internal Control Framework
As the hospitality industry returns to the new normal, internal audit departments along with their corporate finance and hotel operations teams have to examine their approach to achieving coverage and compliance with internal controls across their…
read more
Building an Effective Revenue Optimization Team
I’ve been thinking a lot lately about moving forward in the field of Hospitality Revenue Optimization.
read more
Rethinking Revenue Management: Making The Case for a Goppar Centric Model
As has been well-documented, the Covid-19 pandemic had a significant impact on the hotel industry.
read more
Why your hotel needs a sleep program
It’s likely part of every hotel organization’s reason of being to provide guests a welcome place while traveling where they can get a good night’s sleep to feel refreshed for the road ahead…
read more
TripBam sees global hotel rates level off
Global hotel rates have declined since early June as slower demand from leisure travellers helped bring down corporate prices, particularly in “primary markets that entertain a strong mix of business and leisure travel," according to a new report…
read more
Before March 2020, hotel operations varied hugely. The sector was on a high…
read more
Managing Hotels Through High Inflation
A game of maximising revenues and controlling costs, hears HVS seminar.
read more
European cities to see hotel prices increase in 2023
Hotel prices are set to rise “across the board” in 2023 with European cities likely to see some of the steepest increases, according to a new report from American Express Global Business Travel.
read more
What’s your strategy for tackling rogue wholesalers?
Wholesalers play an important part in hotel distribution, especially if you have large inventories to fill…
read more
Upscale extended-stay hotels move toward near-term recovery
We knew it would happen sometime. According to The Highland Group’s U.S…
read more
The next-gen revenue management KPIs hoteliers should be tracking
Key performance indicators, better known as KPIs, are touchstones used to measure progress toward the desired outcome.
read more
Translation ROI: How Do We Gauge The Value Of A Good Translation?
In our past Insights articles, we expounded upon the value of good translation and how content that is not only well-translated but can inspire CTA engagement in your marketing and outreach efforts. Indeed, it goes without saying that a customer is…
read more
Best practices for effective hotel contact center management
Ever thought about how you could make your hotel contact center work better for you? The hotel contact center plays a key role in converting first-time guests into regular guests and encouraging repeat business from existing patrons…
read more
The Effects of Booking Abandonment Go Beyond Loss of Revenue
The travel industry is always in a state of flux. New technologies emerge, consumer travel habits change, and new trends emerge…
read more
Hotel Revenue Forecasting: Definitions, Models, and Best Practices
As unpredictable as it can be at times (especially through the COVID-19 pandemic), forecasting is still an important part of running a hotel and being able to make strategic revenue management decisions…
read more