A Guide to Leveraging TikTok Influencers for Hospitality Marketing
Before partnering with an influencer, check out these four important pieces of advice to help ensure your brand provides viewers with an authentic experience and in turn receives excellent ROI.
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7 travel marketing trends for 2022
There is never a dull moment when it comes to marketing in general. It’s even more so in the digital marketing sphere where tactics, platforms and features evolve at such a speed it can be difficult to keep pace…
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Tripadvisor reveals new data in fight against fake reviews
Tripadvisor has released its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, the impact of COVID-19 on user-generated travel guidance and the multi-layered approach the website takes…
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How to effectively create your hotel’s USP
Has any industry had a more inconvenient pandemic than the tourism industry? Where other businesses’ main issue has been how to manage a remote team, in the early days of March 2020, it felt as though the holiday lights were turned off almost…
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Why Your Hotel Marketing Strategy Should Include PR and How to Use It Effectively
The hotel industry is more competitive than ever before. There are more properties today than there were even just a few years ago, and thanks to things like travel restrictions, those hotels are vying for the same customers…
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What should recruiters check on LinkedIn when hiring hospitality graduates?
LinkedIn, the largest professional social network with over 740 million members (and over 55 million registered companies), has become a phenomenal professional tool for vetting people. We screen the profiles of our bosses, peers and subordinates…
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The Dos and Donts of Responding to Guests on Social Media
Understanding the way guests use social media can help you anticipate the ways they’ll communicate with you…
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Hotel Bookings - What is the Guest's Decision-Making Process?
In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making process entails when making hotel bookings.
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WHAT DO GEN Z TRAVELERS WANT FROM ONLINE TRAVEL BRANDS?
Travel brands eager to engage with young consumers have for years focused on one key segment: millennials.
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HSMAI + TrustYou White Paper: Do You Know Your Guests?
Throughout the pandemic, hotel companies adapted to the new dynamics of customer feedback. During recovery, they’re applying the lessons they learned — and implementing solutions that are increasingly responsive, adaptive, and data-driven…
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The First Rule of Personalization: How to Not Annoy the Customer
Personalization is more than an advertising industry buzzword—it is one of the most common goals of modern marketers.
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LUFTHANSA MAKES CONTROVERSIAL INFLIGHT ANNOUNCEMENT CHANGE
Traditions. We love them almost as much as we hate them. Simultaneously holding us back and keeping us in check. Giving us a sense of identity but restricting us. Providing us with a foundation but one with holes in it…
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7 tasks your questionnaire tool must fulfill
Some may dismiss the classic hotel questionnaire as an outmoded feedback tool. But fact is that it has not lost its relevance…
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The Future Of Independent Hotels
Why Some Travelers Will Go the Extra Mile for a Unique Hotel Experience
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There Is A Good Chance Google Travel’s Ambitions Are About To Be Reined In, Legislatively
There is a long lobbyist-filled journey ahead for this House committee-backed bill to cut Google Travel down to size. But it’s an important step that was almost unthinkable a few years ago.
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Every Hotelier in Every Role Must Now Understand Technology
Traditionally, aspiring hoteliers enter the industry because they have a passion for service. And we have groomed them as such. But as COVID-19 has so resolutely proven, that time is resolutely over.
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The Death Of Email Marketing As We Know It Is Coming This Fall
Background: Traditional email marketing utilizes remote images that load when viewing an email or invisible tracking pixels to track email opens and gather information from the recipient’s device such as IP address…
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Luxury hotels urged to enliven social media offerings to tap into Chinese consumer market
Social media may be the best way for luxury hotels to tap in to China’s enormous consumer market, according to a recent study co-authored by Mr Xinhai Mou, Dr Lisa Gao of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic…
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