Booking.com says Europe's hotels don't depend on it
Booking.com's head of public affairs calls Europe's hotel distribution balanced, two weeks after an EU court upheld that Booking dominates online hotel sales
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Booking Holdings and Expedia Group Control 85% of European OTA Market, Study Finds
HOTREC’s 2026 European Hotel Distribution Study reports that Booking Holdings and Expedia Group now account for over 85% of online travel agency (OTA) bookings in Europe, highlighting increasing market concentration and raising concerns over…
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Amsterdam Court Backs Key Booking.com Arguments in German Hotel Price Parity Case
An Amsterdam court has upheld key elements of Booking.com’s position in a long-running dispute over hotel price parity rules in Germany, a decision that could have significant implications for online travel agency relationships and hotel…
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Food for Thought: Why Hospitality is Over Dependent on the OTAs?
Hospitality is the most dependent on the OTAs, compared to all other travel sectors: airlines, car rental companies and cruise lines.
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Booking.com and hotels increasingly go their separate ways
Hotels are reporting a significant recent drop-off in sales from online travel agencies (OTAs), particularly Booking.com, after “leaning” away from them in recent years, alongside other broader industry trends…
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Should the Government be Regulating Commissions Hotels Pay to the OTAs?
Recently, the Switzerland’s price watchdog (Der Preisüberwacher / Le surveillant des prix) ruled that Booking’s hotel commissions were 'abusively high' and ordered the OTA to lower them by 25% for Swiss hotels…
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How to overcome revenue managers’ aversion to the direct online channel?
Recently, a revenue manager reacted to my LinkedIn post about independent hoteliers’ overdependence on the OTAs by stating Even with the best intentions, money and talent, there's no way independents can beat the big OTA's in search and make money…
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German Hotel Association Sees Optimism in Greece’s Case Against Booking.com
Markus Luthe, Chief Executive Officer of the German Hotel Association (IHA), has extended an invitation to Greek hoteliers to join a collective legal action challenging Booking.com’s controversial use of rate parity clauses. These clauses restrict…
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