Hotels strive to be found as AI models conduct travel search
With people increasingly adopting AI to help plan their vacations, hotels are working to make sure that you check them out—and check in.
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How hotels can protect guest data in the face of rising cyber threats
Guest data protection has become a critical responsibility for hotels as cyber attacks grow more frequent and more sophisticated.
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What I Hate About Hotel Tech. Why, in 2026, is the industry still getting the basics wrong
The author argues hotel technology remains frustratingly basic after 20+ years, with Wi-Fi now more critical than hot water for guest satisfaction.
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Social Engineering at the Front Desk: A Growing Threat for Hotels
Every day, hotel front desk staff welcome new guests and collect their personal identifiable information (PII), such as names, addresses, emails, credit card numbers, and even passport data. This trove of data makes hotels attractive targets for…
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What hotel owners should expect -and demand- from an operator?
Let’s not kid ourselves, brands need owners. This realisation has come to the market as ownership of hotels by the big flags has faded away as they have gone asset light, whilst the number of available brands has soared…
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AAHOA updates 12 Points of Fair Franchising in wake of acquisitions
At last week’s AAHOACON24, AAHOA announced a revision to its 12 Points of Fair Franchising. The revision specifically targeted Point Number 12: Sale of the Franchise System Hotel Brand(s).
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Executive view: Bjorn Bender, CEO of Rail Europe
We are bringing people from countries around the globe to Europe to use trains, either point-to-point or as part of a package, combined with hotels and flights…
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