Most hospitality technology projects do not fail because the software is wrong. They fail because the wrong people are in the room when it is configured, and the right people are too busy to learn it once it goes live…
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AI’s Role in Transforming Hospitality: Key Insights from HSMAI and HITEC 2025
The hospitality sector is experiencing a great makeover with the integration of artificial intelligence (AI). Equipped with AI-driven design software and conversational assistants, hoteliers and media professionals are embracing the use of AI…
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Solving staff shortages in a disruptive future
If you visit a hotel owned by Germany’s Aroundtown in the not-too-distant future, you might find the check-in experience managed by a hologram. Real estate investor Aroundtown, which holds around 80 hotels in its diverse, pan-European portfolio –…
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