AI Search is Forcing a Return to the Fundamentals of SEO
'SEO was once the big thing, but despite its importance, it gradually became an afterthought'.
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The End of the Hyperlink Economy: How to Take Advantage of the Zero-Click Search?
With the advent of AI Search, Answer Engines and people no longer clicking on Google’s listings because of the answers provided in the Answer Box by Google’s own Gemini AI, how do you structure your marketing in this new zero-click world…
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As Colossus Falls, So Falls the Brand
You know the saying: "As Colossus stands, so shall Rome. When Colossus falls, Rome shall fall. And when Rome falls, so falls the world." Well, the same is true of brands.
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Social-media-driven designs are “making everything look and feel the same,” say affluent vacationers
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Hotel leaders talk value — and challenges — of proliferating brands
At the NYU International Hospitality Investment Forum, executives and CEOs from Hyatt, G6 Hospitality, Hilton and more shared thoughts on how brands can drive growth, not confusion.
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Food for Thought: Is Traditional Search Dead?
A recent post on LinkedIn declared the end of the search engines as we know them. the list even declared “R.I.P…
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Sweet Smell of Success: How scent marketing captures not only hotel guests’ noses, but hearts
Savoring a simple piece of madeleine cake in a cup of tea can evoke memories so intense and complex that novelist Marcel Proust thought to make it part of a book. Proust, besides being a famous novelist, was a pioneer in exploring the concept of…
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Think Your Hotel Stay Was Awful? Italy Wants Proof Before You Complain
If you think your hotel stay in Italy was awful, you’re going to need proof to say so. A proposed law in Italy is setting out to change how reviews work by requiring guests to verify their stay with ID and proof of visit before they can leave…
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Google’s Removing Elements From Hotel Search Results in EU to Comply With the DMA
Google has announced that it’s running a test which will see it remove various elements from its search results for hotel queries in Europe, which could impact hotel marketers.
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