Has personalisation in hotels gone too far?
Personalisation dominates the hotel industry’s messaging, but for owners the real issue is whether it pays off - and whether guests actually want it in the first place.
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Hotel tech: Are hotels getting too smart?
From robot butlers to smart showers, hotels are racing to upgrade their rooms with tech - though not every guest is ready for the upgrade...
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Even Babies Are Welcome at the Spa at These Ultra Luxury Resorts
What was once an exclusively grown-up domain is now being marketed as a multigenerational wellness experience appropriate for stressed teenagers, curious elementary schoolers and even toddlers and babies. Gone are the days of dropping your children…
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What is the Gen Z stare — and why should hospitality owners care?
Forget quiet quitting; Gen Z, the proprietors of every TikTok workplace trend, are now calling themselves out with a new term you’re about to hear everywhere: the Gen Z stare.
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What People Get Wrong About Tipping Hotel Housekeepers
Hotel guests often interact with a number of staffers ― from valets to bellhops to lobby bartenders. And in these exchanges, it’s common knowledge to tip them accordingly…
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Personalization is a term used loosely these days, especially in the hospitality industry, and perhaps a better phrase for how it’s actually being used so far might be “contextualized marketing”.
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