Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker.
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Hotels + OTAs: A love-hate relationship that needs to change
Online travel agents (OTAs) have been made the arch-enemy of hotel direct bookings – a narrative we’ve seen across the sector due to the volume of bookings and high commission costs they command. But if hotels can reframe their thinking, OTAs are a…
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Great news about direct hotel bookings or simply wishful thinking?
Skift Research came with its much anticipated Hotel Distribution Outlook 2024. In this report, based on the wishes of both branded and independent hoteliers surveyed, Skift Research predicts that by 2030, direct digital channels will have overtaken…
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