The Loyalty Wars In The Hotel Space Are Centered On Local Experiences
Hotel loyalty programs are shifting focus from just points and free nights to enriching the entire travel experience. Global Hotel Alliance (GHA) is leading this evolution with its DISCOVERY program, adopting a "quality over quantity" approach to…
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The Biggest Drawback of Every Major Hotel Rewards Program
Hotel loyalty programs are easy to appreciate in theory: Earn points, get rewarded, stay loyal, and reap the benefits. The reality is a little messier.
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Bulgari brings its signature hotel scent to the public for the first time
Luxury hotels are often remembered for their design, service and atmosphere, but scent also plays an important role in shaping the guest experience. Smell is closely linked to memory and can instantly bring people back to a specific place or…
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Entering the Era of Stagnation: PR and Communications Predictions for 2026
Midas PR founder Dr Karine Lohitnavy-Frick offers a different perspective on the year ahead
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‘Don’t sell loneliness’: Korean restaurant refuses service to solo diners, sparks debate
Noodle outlet advertises sarcastic ‘options’ for people who want to dine alone as country faces rising number of single households
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Did a Hotel’s Request for Survey Responses Cross an Ethical Line?
Have we, as a society, reached peak customer satisfaction survey? It’s not unexpected to be asked to submit feedback, either on an internal system or on a public-facing website like Tripadvisor, for everything from a hotel stay to a technology…
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Michelin Wants Us to Trust Its Hotel Ratings. Should We?
Ahead of its first-ever global “key” ceremony recognizing the top hotels in the world, the French company came clean on how it makes money.
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Even Babies Are Welcome at the Spa at These Ultra Luxury Resorts
What was once an exclusively grown-up domain is now being marketed as a multigenerational wellness experience appropriate for stressed teenagers, curious elementary schoolers and even toddlers and babies. Gone are the days of dropping your children…
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