Airbnb vs hotels: the latest industry comparison
Hotels continue to hold the strongest position in global accommodation, with most travellers still preferring traditional hotel stays for their consistency, services and reliability.
read more
By tag
Select Tags:
AI Reshapes Hotel Paid Media as Click-Through Rates Plummet
The rise of AI-driven search and advertising is rapidly changing the effectiveness and strategies of hotel paid media, with declining click-through rates, increased zero-click searches, and a shift in advertising power from Google to Meta, requiring…
read more
How AI is transforming trip planning and hotel discovery
AI platforms like ChatGPT, CoPilot and Gemini are increasingly popular tools for planning travel. Unlike traditional search which delivers pages of results, AI narrows down the selection.
read more
Will AI Kill Brands? Or Make Them Stronger?
There’s a growing narrative that AI, OTAs, and marketplaces will commoditize everything. In that theory brands will not matter because users can simply “search through to the product” and pick the best option. In theory, that sounds true. In…
read more
Airbnb makes decisive move into hotels as experts warn of brand shift
Airbnb has officially entered the hotel market, marking a significant strategic shift for a company once defined by spare rooms, local hosts and the promise of “living like a local”.
read more
Hotel CEOs on AI, distribution, and the next battle for direct
For years, hotel CEOs have talked about the power struggle between brands and online travel agencies (OTAs). But now, a new force is reshaping that battleground – Artificial Intelligence.
read more
Airbnb seems set up for hotel expansion, competition with OTAs
Airbnb is changing its service fee structure from split to single fee, potentially positioning the company to compete with online travel agencies (OTAs) like Expedia and Booking.com. But not all affected will benefit. While it may give the…
read more
Is AI Killing Your Hotel Sales?
Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up
read more
Is Simone Puorto the John Titor of Hospitality? 10 Predictions That Might Prove It
The hospitality and tech industries are navigating a liminal space where the boundaries between human and artificial are increasingly blurred. Generative AI, hyper-personalization, and digital workers are not merely disrupting established norms but…
read more
How Machine Learning Can Help Hotels Via Segmentation Recommendations
Into 2025, this is going to be the ‘year of data’ wherein hotels now have the tools to develop real-time data flows and structured data warehouses to conduct proper AI-driven analyses. Lucrative and alluring in theory; the reality here still far…
read more
Hotel technology predictions for 2025
In the face of low or flat rate growth, hotels will turn to ecommerce, actionable data insights, and generative AI to maintain profitability.
read more
Overwhelming hotel tech market whittled down to 3 key factors
We’re drowning in a sea of technological ‘solutions’. But what are hoteliers really looking for in technology today? When all is said and done, it comes down to three key areas…
read more
Don’t rely soley on AI marketing in 2025 for direct hotel sales warns Mirai
“Hoteliers wanting to drive direct sales shouldn’t rely solely on rapid AI-based placements for their marketing strategy in 2025” warned Mirai’s Pablo Delgado during an executive panel at Phocuswright – taking place this week in Phoenix, Arizona –…
read more
HOW GENERATIVE AI IS IMPACTING REVENUE MANAGEMENT FOR HOTELS
Generative artificial intelligence has been a constant headline-maker in the travel tech world through the past year. So, it’s no surprise many industry experts believe the technology has the power to change processes on the whole, including in how…
read more
Norwegian Cruise Line Holdings says AI has helped generate leads
Norwegian Cruise Line has reported a string of record-breaking booking months this year, thanks in part to using AI technology to generate leads, said Harry Sommer, CEO of parent company Norwegian Cruise Line Holdings…
read more