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AI and the end of rate parity

In the early 2000s, the online travel landscape looked very different from today. Expedia, Orbitz, Hotels.com, Travelocity and CheapTickets all operated as independent companies, competing aggressively for consumer attention…
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The Five Stages of Rate Parity Acceptance

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels…
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