What Hospitality Brands Should Consider When Deploying AI
There is a version of AI adoption in hospitality that hotel leaders should resist: the version sold as a shortcut for fewer staff, fewer touches and fewer moments of genuine human connection…
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AI Reshapes Hotel Paid Media as Click-Through Rates Plummet
The rise of AI-driven search and advertising is rapidly changing the effectiveness and strategies of hotel paid media, with declining click-through rates, increased zero-click searches, and a shift in advertising power from Google to Meta, requiring…
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Who Owns The AI Hotel Stack? A 2×2 Market Map Of Venture Capital’s Biggest Bets
Venture capital has rarely moved with such conviction into a single industry vertical. In the past 18 months alone, more than $2 billion has flowed into AI-native hospitality technology startups, backing companies that promise to rewire everything…
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Accor launches ALL Accor app in ChatGPT to enhance digital reservations
Accor has introduced its ALL Accor app within ChatGPT, aiming to streamline the digital booking experience for its global customer base.
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Hotel tech is advancing, but operational impact still lags: Otelier
Otelier has released The 2026 Hotel Operations Index: Progress, Pressure, and the Path Forward, an industry report developed in partnership with hospitality software company Agilysys and cloud business management company Sage…
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The other day I spent time with a few of the truly serious humans in the world of networking and security last week. I always find discussions with these industry experts fascinating, particularly the insights into the thought processes of those on…
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What to expect from hospitality and travel technology in 2026
2026 will be defined by two forces: frictionless travel experiences and the industry’s struggle to keep up with AI‑driven change. The hotel industry needs to move from fragmentation to a unified system, but the speed of AI innovation is creating…
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AI and robotics, which cut costs between 20 and 30 percent and work 24/7, could put up to 92,000 Nevada hospitality jobs at risk by 2035, driven by profit motives
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From SEO to GEO, hotels confront the future of digital discovery
Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO.
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AI in hotels: Service upgrade or system error?
The hospitality industry faces immense opportunities and disruptions with the advancement of AI, heard some 300 hoteliers and industry stakeholders who convened at Singapore Hotel Association (SHA)’s second Hospitality Exchange (HX 2025) at Hilton…
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The AI ‘algorithmic audit’ could be coming to hotel room checkout
Artificial intelligence can lead to surprises in all sorts of places where a bill once would have been considered settled.
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Twenty Years of Change: How Hospitality Tech Evolved and What’s Next
Twenty years ago, hospitality looked very different. Kitchens ran on handwritten tickets and verbal handoffs. POS terminals were clunky, fixed to the counter, and limited to basic transactions. Front-of-house teams juggled high guest expectations…
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From "Gig" to "Glitch" Economy: Hospitality's New Battle Against AI Hallucinations
The Emergence of the Hallucinated Guest (and no, we are not discussing ayahuasca retreats...). Last week, a client contacted me in visible perplexity: «We received a booking for a two-bedroom suite that does not exist»…
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AI: More convenience, efficiency—and cybersecurity risks
Vulnerabilities that can be found with check-in kiosks, IoT devices, third-party service providers must be addressed proactively.
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Hospitality and travel technology dealmaking ramps up in 2025
Advisors and investment banks are expecting a significant increase in hospitality and travel tech dealmaking in 2025 and beyond.
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