New EU standards aim to curb fake hotel reviews
The European Commission has launched a new Code of Conduct on online hotel reviews to address fake and misleading feedback.
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Can the future of hotel reviews be completely AI-generated?
I feel that the scenario is no longer speculative. It is, if anything, the natural extension of where reputation systems are already heading. It is easy to imagine Tripadvisor, Google or any major OTA replacing the old free text box with a short…
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One of the recent trends in the hotel industry is 'decorating a swimming pool'
The swimming pool, which used to be a simple leisure space, is evolving into an immersive content space that combines media art.
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