One of the recent trends in the hotel industry is 'decorating a swimming pool'

The fluidity of the water, the reflection of light, and the visual immersion created by the video transformed the swimming pool into a "moving exhibition hall."

This is why hotel swimming pools are attracting attention as a factor that brands space and raises customer satisfaction in line with consumer trends that value "space sensitivity (感度)."

This trend also appears in the 2024 analysis results published by the global hotel interior magazine Hospitality Design.

It was found that about 28% of hotel remodeling projects around the world included 'strengthening media-based experience spaces'.

In addition, according to 2024 Trend Insights released by the Korea Trade-Investment Promotion Agency (KOTRA) under the Ministry of Trade, Industry and Energy, 74% of MZ generation consumers said they "consider sensory spatial content when choosing a hotel."

The swimming pool is not just an auxiliary facility, but a storytelling space where relaxation, emotion, and content consumption take place at the same time.

In line with these changes, domestic hotels are also strengthening the sensitivity and experience of swimming pool spaces. the Enford Hotel and ParadaIscity and Andaz Seoul Gangnam attract attention with their space production applying media art.

The Enford Hotel, located in Cheongju, Chungcheongbuk-do, was renewed in March to introduce the indoor swimming pool "Lagoon Pool" as a media art-based experiential space.

Located in Urban Oasis, a wellness auxiliary facility of about 3,300 square meters (about 1,000 pyeong), the swimming pool is attracting attention as an underwater healing space where you can experience healing through a sensuous media wall.

On the wall of the pool, large LED art contents composed of various themes are screened, and indirect lighting and wave effects are harmonized to create a calm and sophisticated atmosphere.

In particular, OSV (Oddly Saturday Video) techniques are applied to video production to enhance visual stability with repetitive and organized movements and soft colors.

In addition, anamorphic technique, which allows users to feel a three-dimensional effect from a specific angle, was applied to some contents to further strengthen the sense of immersion in the space.

Through the lagoon pool, the Enford Hotel advocates a swimming pool as a "stay-type sensory content" rather than a simple water play area.

It is designed in a structure that can organically curate content production according to the season and theme so that new emotions can be discovered every time you stay in the space.

Paradise City, a complex resort located in Yeongjong-do, Incheon, introduced a swimming pool incorporating media art early through the spa and water park facility "CIMER."

The Aqua Spa Zone, which is about 13,000㎡, is a large indoor swimming pool space that can accommodate up to 2,000 people, and consists of an immersive space that combines media art, lighting, and sound.

In the main space, Virtual Spa, a large LED screen surrounding three sides is installed to screen natural landscapes or dreamy digital artworks according to the season and concept.

Depending on the operating hours, the space will be converted into an "Aqua Club" that combines music and media art, and at night, it will be created as a party-type content space that combines lighting and sound.

Andaz Seoul Gangnam, located in Apgujeong, downtown Seoul, is creating a rooftop-like underwater space through an indoor swimming pool.

The Summer House, located on the 23rd floor of the hotel, is a complex wellness space that consists of a fitness center and spa facilities around an indoor swimming pool.

You can see the skyline of Gangnam through the front window, and a directing device combining an LED media wall and a sound system is installed inside the pool to create a different sensuous atmosphere for each time period.

Especially in the evening, the night view of the city is expressed immersively through performances that combine indirect lighting and music.

HONG Jiyeon