Alex Sogno, CEO, Global Asset Solutions, discusses the role of asset management amidst the growth of third-party operators in Asia.
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Hotel franchising, an integral part of the European hospitality industry, continues to grow in popularity as hotel chains establish significant presence due to its ability to provide both franchisors and franchisees with a strong, proven business…
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Aussie Hotels at the Threshold of Franchising Boom: Embracing Global Trends
An article by Tamara Thiessen the growing trend of franchising in Australia's hospitality industry. Traditionally, property owners in Australia have favored maintaining the independence of their hotels…
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Direct franchising is proving to be a successful expansion strategy for Wyndham Hotels as it grows its presence in China.
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Is Franchising the Key to Success in the Hotel Industry?
Franchise agreements are a common strategy in the hotel industry, offering a pathway for rapid expansion without the need for significant capital investment. Under a franchise agreement, the franchisor (the hotel brand) allows the franchisee (the…
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