Has personalisation in hotels gone too far?
Personalisation dominates the hotel industry’s messaging, but for owners the real issue is whether it pays off - and whether guests actually want it in the first place.
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Has personalisation in hotels gone too far?
Personalisation dominates the hotel industry’s messaging, but for owners the real issue is whether it pays off - and whether guests actually want it in the first place.
read more
Hospitality Sector Sees Spike in Phishing Activity: How Hotel Owners Can Protect Their Businesses
Hospitality businesses are being urged to strengthen their cybersecurity practices following a significant increase in phishing attacks within the industry.
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You have approved every request for new sales automation systems, because salespeople report being overwhelmed with inbound leads.
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Amazon's lawsuit against Perplexity intensifies scrutiny of AI-generated answers and data sourcing, with knock-on effects for how travel demand is identified and directed online.
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How Makkah’s hotels sustain performance under constant high demand
What GMs can learn from Makkah’s operational playbook to build resilient hotel operations. When every day feels like peak season, hotel leadership becomes less about managing the moment and more about building stamina…
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Sonder Hotels Liquidation Exposes Limits of Tech-First Hotel Models
Sonder's bankruptcy and liquidation after its failed partnership reveal the risks of tech-driven, asset-heavy hospitality models
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Hotel Sales Teams Need Fewer Leads, Not More
Stop Chasing the Wrong Leads. Start Closing the Right Ones.
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How Much Should Hoteliers Be Spending on Marketing?
With the 2026 budgeting season around the corner, the question of marketing investment has once again become front and centre. In a recent Hospitality Net Viewpoint Max Starkov set the stage by highlighting a striking imbalance: while U.S…
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OTAs Undercut Hotel Direct Rates in 75% of Searches
Biannual World Parity Monitor reveals the scale of price pressure on hotel direct channels — and where hotels still hold the advantage
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Top 10 Ways Business Intelligence is Transforming Hotel Revenue Management in 2025
Business intelligence is evolving from static reporting to custom commercial insights. For revenue managers, this means transforming how we analyze, visualize, and act on data. Here are the key trends reshaping our field…
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What Are the Benefits of Changing Your Hotel Software?
Switching your hotel software can feel overwhelming, with concerns about downtime, staff training, resistance to change, and potential disruptions. It’s easy to see a tech upgrade as a complex and stressful process. However, modernizing your hotel…
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