mrp hotels Expert Paper 2026 – Guidance for the hotel property market of tomorrow
With 497.5 million guest nights, German accommodation providers once again reached a record high in 2025…
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Hotels still stuck on manual work despite increased AI adoption
Hotels are increasingly using artificial intelligence (AI), but manual work continues to weigh teams down.
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AI Reshapes Hotel Paid Media as Click-Through Rates Plummet
The rise of AI-driven search and advertising is rapidly changing the effectiveness and strategies of hotel paid media, with declining click-through rates, increased zero-click searches, and a shift in advertising power from Google to Meta, requiring…
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Google just filed lodging under the same commerce rail as sneakers and groceries
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The Rumors About the End of Google Search Are Highly Exaggerated
Google’s financial results for 2025 are out and they paint a very interesting picture of the state of traditional search engines vs AI search.
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Google Changing How We Book Everything from Hotel Rooms to Tours to Flights
Google and a group of major retailers launched a new tool (Universal Commerce Protocol), the takeaway is shopping will no longer depend on clicking through a website.
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The travel trends of the future
Artificial intelligence could end up closing down the world of travel as it increasingly limits results to a traveller’s known wants and desires as opposed to giving them fresh ideas.
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Change is blowing through the professional services sector
Today a global revolution is taking place, heralding a new information age, comparable to the introduction of the printing press, electricity, cars, trains and the internet. Its potential to revolutionize our world in ways previously unimaginable is…
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“No One Is Pushing the Hotel Industry to Change Faster Than the Savvy Indian Traveller”: SiteMinder
SiteMinder, the world’s leading hotel distribution and revenue platform, has released SiteMinder’s Changing Traveller Report 2025, the largest survey globally on accommodation, revealing that Indian travellers are emerging as the most influential…
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