For years, hotel digital marketing optimization was largely an engineering problem with a predictable playbook: feed conversion signals into ad platforms, refine audiences and bidding, attribute outcomes across touchpoints and scale spend where…
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The Wealthiest Clients on Earth Don’t Renew Loyalty. They Test It
Loyalty is a currency they use differently, in the UHNW and UHNW+ world, loyalty looks nothing like it does in traditional luxury.
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The Serviced Apartment Sector in Europe 2025
The European serviced apartment sector recorded a solid performance in 2024, supported by robust leisure demand and a recovering corporate segment. In spite of above-average increases in supply in this asset class, the occupancy levels observed…
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The case for mixed-use hospitality
The evolution of leisure real estate is well underway, driven by shifts in consumer demand and an increasing desire for flexible spaces that combine multiple asset classes. As the middle class expands globally and remote working culture becomes…
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