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AI in hotels: Service upgrade or system error?

The hospitality industry faces immense opportunities and disruptions with the advancement of AI, heard some 300 hoteliers and industry stakeholders who convened at Singapore Hotel Association (SHA)’s second Hospitality Exchange (HX 2025) at Hilton…
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Hotels Will Start Selling So Much More Than Rooms

For years, hotels have treated their digital storefronts with all the imagination of a Soviet-era grocery. Guests faced dreary drop-down menus that reduced the art of hospitality to generic choices like “Economy Standard” and “1 Queen Bed Suite.”…
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