OpenAI's 'stunning admission': Maybe people don't want to book stuff inside ChatGPT
Not so long ago, OpenAI would announce a grand expansion, and stocks in the relevant sector would swoon. Now, the opposite is happening.
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Accor launches ALL Accor app in ChatGPT to enhance digital reservations
Accor has introduced its ALL Accor app within ChatGPT, aiming to streamline the digital booking experience for its global customer base.
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What to expect from hospitality and travel technology in 2026
2026 will be defined by two forces: frictionless travel experiences and the industry’s struggle to keep up with AI‑driven change. The hotel industry needs to move from fragmentation to a unified system, but the speed of AI innovation is creating…
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Hotel CEOs on AI, distribution, and the next battle for direct
For years, hotel CEOs have talked about the power struggle between brands and online travel agencies (OTAs). But now, a new force is reshaping that battleground – Artificial Intelligence.
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AI Buzzwords Decoded (for Hoteliers Who Just Want to Know What the Heck Is Going On)
If you’ve been anywhere near LinkedIn lately (including my profile), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something”…
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Hotels push live ChatGPT integrations as AI search goes bookable
Eyeing an opportunity to grow direct bookings, hotels are pushing their technology partners to integrate live availability and pricing data into artificial intelligence (AI)-search platforms…
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The #1 Mistake Hotels Make with AI: Bolting It onto Old Workflows
AI is everywhere right now. It’s in your newsfeed, in the trade magazines, at the hotel conferences, and yes, even creeping into those late-night WhatsApp chats with fellow operators. The promises are shiny: faster check-ins, smarter pricing…
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How to prepare Your Hotel For The Agentic AI Upheaval?
I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM.
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Amsterdam Hotels on AI Risks: Protecting Guest Privacy with Secure Systems, Ireckonu Warns
In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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Please hold, your upgrade is coming: 10 promising European startups focused on hospitality
Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
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The biggest tech shift in travel isn't AGI — it's real-time translation, says a luxury hotel mogul
Picture yourself in a tiny sake bar on Japan's Noto Peninsula, swapping stories with the chef in flawless, real-time translation.
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How independent hotels can stay visible in the AI era of distribution
Chris Bowling, head of digital and consumer marketing at BWH Hotels GB, shares some advice for independent hoteliers on how to remain competitive and visible.
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A Closer Look: 4 AI Voice Tools Transforming How Hotels Handle Reservations and Guest Communication
Phone inquiries haven’t gone away—but the way hotels handle them has. In fact, the guest journey is becoming increasingly voice-enabled, and AI is stepping in to handle the rising demand for instant, intelligent communication…
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From dirty data to performing miracles - hotel approaches to AI
Travel companies across all segments are grappling with rapid advances in artificial intelligence (AI). Questions they are asking include what use cases make most sense? Is my data centralized and accessible to glean meaningful insights? Can I trust…
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Hotels Will Start Selling So Much More Than Rooms
For years, hotels have treated their digital storefronts with all the imagination of a Soviet-era grocery. Guests faced dreary drop-down menus that reduced the art of hospitality to generic choices like “Economy Standard” and “1 Queen Bed Suite.”…
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ChatGPT's Real-Time Web Search is a Game Changer for Hotel Marketing
The launch of real-time web search capabilities in ChatGPT marks an exciting new chapter in the way we search for information online. While Google has been the default for finding quick answers, ChatGPT’s web browsing introduces unique advantages…
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As Phocuswright Europe kicks off, travel experts weigh in on the AI buzz
It’s been a busy spring in the travel world, with product rollouts from Expedia Group, Google and OpenAI, among others. So when more than 500 travel insiders gathered in Barcelona Monday for the start of the 2024 Phocuswright Europe conference…
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DUVE ACQUIRES EASYWAY, BOOSTING AI-DRIVEN GUEST EXPERIENCES
Guest experience platform Duve announced Monday the acquisition of hotel technology company Easyway in a move designed to boost artificial intelligence-driven guest experience management for hotels and vacation rentals worldwide. Terms of the deal…
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