Amazon's lawsuit against Perplexity intensifies scrutiny of AI-generated answers and data sourcing, with knock-on effects for how travel demand is identified and directed online.
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Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker.
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The travel trends of the future
Artificial intelligence could end up closing down the world of travel as it increasingly limits results to a traveller’s known wants and desires as opposed to giving them fresh ideas.
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