OpenAI's 'stunning admission': Maybe people don't want to book stuff inside ChatGPT
Not so long ago, OpenAI would announce a grand expansion, and stocks in the relevant sector would swoon. Now, the opposite is happening.
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AI Buzzwords Decoded (for Hoteliers Who Just Want to Know What the Heck Is Going On)
If you’ve been anywhere near LinkedIn lately (including my profile), you’ve probably been hit by an alphabet soup of acronyms: AI, GenAI, AEO, GEO, MCP, A2A, and maybe even a mysterious “agentic something”…
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Hotels push live ChatGPT integrations as AI search goes bookable
Eyeing an opportunity to grow direct bookings, hotels are pushing their technology partners to integrate live availability and pricing data into artificial intelligence (AI)-search platforms…
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Reimagining the Guest Experience in 2025: Why AI Alone Isn’t the Answer
Travel brands are racing to meet the new demands of digital-native travelers. From AI-powered personalization to seamless guest journeys, everyone claims to be reimagining the guest experience. However, the lived reality for many travelers tells a…
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How independent hotels can stay visible in the AI era of distribution
Chris Bowling, head of digital and consumer marketing at BWH Hotels GB, shares some advice for independent hoteliers on how to remain competitive and visible.
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Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker.
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Twenty Years of Change: How Hospitality Tech Evolved and What’s Next
Twenty years ago, hospitality looked very different. Kitchens ran on handwritten tickets and verbal handoffs. POS terminals were clunky, fixed to the counter, and limited to basic transactions. Front-of-house teams juggled high guest expectations…
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From dirty data to performing miracles - hotel approaches to AI
Travel companies across all segments are grappling with rapid advances in artificial intelligence (AI). Questions they are asking include what use cases make most sense? Is my data centralized and accessible to glean meaningful insights? Can I trust…
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