ONLINE TRAVEL GIANTS' MARKETING SPEND CONTINUES TO HEAD NORTH
The third quarter of 2021 saw major online travel players continue to increase advertizing and marketing spend.
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As the hotel industry looks to 2022, it can take comfort in 2021's robust leisure travel rebound.
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JIN JIANG PARTNERS WITH TENCENT TO SPUR HOSPITALITY INNOVATION IN CHINA
Two of China’s largest hospitality and technology companies will work together to drive innovation in the country’s hotel industry.
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All (Hotel) Revenue Is Not Created Equal
A dollar is a dollar; a euro is a euro; a quid is a quid; a yuan is a yuan; and, for the crypto crowd, a bitcoin is a bitcoin - right?
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7 travel marketing trends for 2022
There is never a dull moment when it comes to marketing in general. It’s even more so in the digital marketing sphere where tactics, platforms and features evolve at such a speed it can be difficult to keep pace…
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The Best Check-in Experience Is Omnichannel
Like airlines, smart hoteliers will offer several options in order to provide a true omnichannel experience that meets guests’ needs on their own terms.
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Tripadvisor reveals new data in fight against fake reviews
Tripadvisor has released its 2021 Review Transparency Report, revealing in detail the volume of review contributions to the platform in 2020, the impact of COVID-19 on user-generated travel guidance and the multi-layered approach the website takes…
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Google Expanded Text Ads Discontinued
Google recently announced yet another fundamental change to their paid search advertising product - the discontinuation of Expanded Text Ads.
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The Small Hotel Guide to Finding the Right OTAs and Ranking Highly
Online travel agencies (OTAs) have dramatically changed the game when it comes to getting the word out about your property and inventory, and even booking rooms…
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Hotels Can Afford to Be Greedy As 2021 Enters Its Final Quarter
“A bird in the hand is worth two in the bush.” This wise saying has stood the test of time for a good reason, it cautions the greedy among us to value what they already have rather than chase after something with higher value but more risk…
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Pandemic Twist Emerges on Bookings for Hotels in Tussle With Online Resellers
«Hotel companies have broadly resisted using aggregators such as Expedia and Booking.com for online sales so far during the recovery because of somewhat surprising factors. Yet the temptation remains». Sean O'Neill…
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Real Estate Firm JLL Launches Short-term Rental Platform
Real estate services provider JLL is launching a short-term rental platform it’s positioning as a rival to giants in the space including Airbnb and Booking.com.
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Hotels Must Learn Lessons from Airlines to Bounce Back Stronger After Pandemic
Using interconnected technology platforms to drive the digital transformation of the industry and provide guests with increased choices and control over their stay will be the key to success.
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Hotel Bookings - What is the Guest's Decision-Making Process?
In today’s highly competitive online travel marketplace, it is vital that hotels understand who their consumers are and what their decision-making process entails when making hotel bookings.
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WHAT DO GEN Z TRAVELERS WANT FROM ONLINE TRAVEL BRANDS?
Travel brands eager to engage with young consumers have for years focused on one key segment: millennials.
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The brave new world of booking direct
Over much of the last decade, OTAs (online travel agencies) have become the most common way that people book hotels…
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Expedia research: Price no longer primary driver of travel decisions
New research from Expedia Group reveals shifting views on travel, including positive sentiment on vaccine passports, increased budgets and an enduring demand for safety and financial security…
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Expedia down, Airbnb up for bookings for some hotels in Europe and Asia
With the volume of travel greatly reduced and marketing budgets slashed, hoteliers know it’s more important than ever to understand which distribution strategies are driving bookings.
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