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Loyalty, Labels, and the Modern Hotel Model

If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or hotel brands. Instead of Marriott or Accor, it’s Bonvoy or All. These loyalty programs are becoming the central identity of the big…
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5 big trends for hospitality real estate

Another IHIF EMEA approaches, and it’s in a period where the global economy continues to grapple with uncertainty. And as the landscape evolves around economic shifts, technological advancements and changing demographics and behaviours, it has…
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Marriott marks record year of growth in APEC

2024 signalled a strong year of growth for Marriott International, particularly in Asia Pacific excluding China (APEC). With a record 109 deals across 11 markets, contributing 21,439 rooms to APEC's development pipeline, Marriott closed the year…
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