WIL 2026 Insights: What AI Cannot Lead – Human-centered Leadership
EHL event brought together students and executives to explore which leadership qualities must remain human as AI advances in hospitality.
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EU hotels, brands must verify eco claims by 27/09/26
The European Union is enforcing stricter rules on environmental marketing with the Empowering Consumers for the Green Transition Directive (EU 2024/825).
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Booking.com Forced to Clarify Hotel Star Ratings After Landmark Court Ruling
A landmark European ruling is set to reshape how hotel ratings are displayed online, with Booking.com now required to clearly explain the origin of the “star” ratings shown on its platform.
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What I Hate About Hotel Tech. Why, in 2026, is the industry still getting the basics wrong
The author argues hotel technology remains frustratingly basic after 20+ years, with Wi-Fi now more critical than hot water for guest satisfaction.
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Europe’s Hotel Construction Boom Raises Risk of Supply Imbalances in Key Cities
Rising hotel development across Europe is creating uneven supply risks, with a concentration of new openings in key cities increasing the likelihood of localized performance pressure in the coming cycle…
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Airport Hotels are back - but they aren’t an autopilot investment
The category that was considered one of hospitality’s most predictable asset classes behaves a little differently in a post-pandemic world. You can’t blame it. Work culture and travel patterns have changed, and the powers of technology have somewhat…
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$11B in Unredeemed Points Reshapes Hotel Industry
Major hotel chains hold $11 billion in unredeemed loyalty points in 2026, with Marriott and Hilton accounting for over $7 billion. This unprecedented figure reveals the strength of global hotel rewards programs…
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China's hospitality sector upgrade mirrors broader service industry transformation
For Zhuang Baichuan, a seasoned traveler from Ningbo in east China, a recent layover in Lanzhou offered more than just a taste of the northwestern city's famed beef noodles. It also provided a glimpse of the profound upgrades in China's service…
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Executive Housekeepers in the Spotlight at Halekulani
Halekulani's executive housekeeper Audrey Goh shares insights on leading 160+ housekeepers, rebuilding after pandemic losses, and maintaining luxury standards through family-style management.
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Hotel Food Waste Crisis: 11 Chains Pledge UN Targets by 2026
Eleven major hotel chains including Accor, Hilton, and Melia commit to halving hotel food waste by 2026, targeting buffet operations as part of UN climate sustainability goals.
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Placing U.S. Troops in Middle East Hotels May Violate Laws of War
U.S. commanders have kept many troops away from bases in the region to protect them from Iran’s ballistic missile attacks.
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Centara Hotels & Resorts and OR partner to Launch New Budget Hotel Brand
Centara and OR will invest THB 700 million to develop six budget hotels adjacent to PTT stations, with 69-120 rooms priced from THB 800-1,300 per night.
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Has personalisation in hotels gone too far?
Personalisation dominates the hotel industry’s messaging, but for owners the real issue is whether it pays off - and whether guests actually want it in the first place.
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The Top 10 Reasons Customers Leave a Brand or Business
This article answers the question: What are the top 10 reasons customers will stop doing business with you or leave for another brand?
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Hotels in Brazil must adopt digital guest registration by 20 April
Hotels and inns in Brazil must adopt a new digital guest registration system by 20 April, according to the Ministry of Tourism of Brazil. The measure introduces a standardised national form, known as the Ficha Nacional de Registro de Hóspedes…
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How public support can make a deal stack up
Public support can take many forms when it comes to getting a project off the ground, but today, there is one critical type of support many hotel developers don’t just want, they need: public incentives…
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Will AI Kill Brands? Or Make Them Stronger?
There’s a growing narrative that AI, OTAs, and marketplaces will commoditize everything. In that theory brands will not matter because users can simply “search through to the product” and pick the best option. In theory, that sounds true. In…
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World Cup has a massive hotel problem
With the 2026 FIFA World Cup soon to be held across 16 host cities in North America, the international soccer tournament was initially expected to be a tourism gold rush.
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