OTAs Undercut Hotel Direct Rates in 75% of Searches
Biannual World Parity Monitor reveals the scale of price pressure on hotel direct channels — and where hotels still hold the advantage
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Is AI Killing Your Hotel Sales?
Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up
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The biggest tech shift in travel isn't AGI — it's real-time translation, says a luxury hotel mogul
Picture yourself in a tiny sake bar on Japan's Noto Peninsula, swapping stories with the chef in flawless, real-time translation.
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AI’s Role in Transforming Hospitality: Key Insights from HSMAI and HITEC 2025
The hospitality sector is experiencing a great makeover with the integration of artificial intelligence (AI). Equipped with AI-driven design software and conversational assistants, hoteliers and media professionals are embracing the use of AI…
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European hotels show interest in AI but gaps remain
According to a recent survey conducted by the University of Applied Sciences of Western Switzerland Valais (HES-SO Valais-Wallis), the interest is there, with hoteliers reporting AI can be useful for reservations (68%), marketing (62%), customer…
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Dubai to debut restaurant operated by an AI chef
In Dubai, your dinner might soon come with a side of source code. WOOHOO, a restaurant that bills itself as "dining in the future", is set to open in September in central Dubai, a stone's throw from the world's tallest building, the Burj Khalifa…
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The Problem With "Just Ask a Manager" — And Why AI Needs to Meet Workers Where They Are
In hospitality, knowledge is power—but only if it’s accessible. Too often, the people who need critical answers the most—the ones on the floor, in the kitchen, or starting a shift—are the least likely to find them quickly…
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LodgIQ Launches its Guide to Future-Proof Hotel Revenue Management Strategies
New resource offers actionable insights for hotel owners and revenue managers seeking integrated commercial approaches
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Five Smart Strategies to Future-Proof Your Hotel Against Shrinking Booking Windows
The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under 21 days. This reflects the ongoing popularity…
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What Revenue Managers Can Learn From Electric Wiring
I recently decided to rewire a couple of light switches at home. One upstairs, one downstairs. Simple job. Two switches. Two lights. One brain (mine). What could go wrong? Plenty.
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A Closer Look: 4 AI Voice Tools Transforming How Hotels Handle Reservations and Guest Communication
Phone inquiries haven’t gone away—but the way hotels handle them has. In fact, the guest journey is becoming increasingly voice-enabled, and AI is stepping in to handle the rising demand for instant, intelligent communication…
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How to Hire for the Hotel of Tomorrow: The Biggest Changes in Hospitality Jobs
Will your job exist in five years’ time? In the age of AI, it’s something many of us are asking ourselves, particularly as hospitality’s evolution picks up speed.
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Moving beyond points: The state of hotel loyalty programs
The points-based loyalty program—once the gold standard of guest retention—may no longer be the universal magnet it once was. In today’s fractured hospitality landscape, loyalty is becoming more personal, digital and increasingly shaped by real-time…
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Twenty Years of Change: How Hospitality Tech Evolved and What’s Next
Twenty years ago, hospitality looked very different. Kitchens ran on handwritten tickets and verbal handoffs. POS terminals were clunky, fixed to the counter, and limited to basic transactions. Front-of-house teams juggled high guest expectations…
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Painful Passion Thrives in Asia: Ita Bags, Ita Cars, and Now… Ita Hotel Rooms?!
A budget hotel in China just turned a standard suite into a shrine for anime fans—and the internet has thoughts.
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How to Turn Your Hotel Website into Your Best Salesperson
A hotel website has one overriding job: sell the experience. It should feel like an extension of your property – authentic, functional and persuasive.
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Chinese travellers go all out on social: “Adapt or miss out”, says Dida’s Rikin Wu
Dida’s CEO Rikin Wu has called attention to changing Chinese traveller demand as well as the significant shift in the distribution landscape, cautioning that hoteliers must “adapt to the new Chinese market needs or miss out on the world’s biggest…
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Running a successful hotel is predicated on a lot of things. The PMS is pivotal.
There are humans in Stanley Kubrick’s “2001: A Space Odyssey,” a film now 57 years old but still seems ahead of its time. The central character in the film is not of flesh and blood, but rather an AI, named HAL, derived from the rather longish…
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