6 Hotel Marketing Budget Fixes to Survive (and Thrive) This Budget Season
When Q4 hits, hotel marketers and sales teams everywhere brace themselves for what can only be described as the “Game of Thrones” of the hospitality world: Budget Season…
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How to prepare Your Hotel For The Agentic AI Upheaval?
I believe priority #1 for independent hoteliers, midsize and smaller hotel brands is to create true two-way APIs among three crucial technology pieces: PMS-CRS-CRM.
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AI-powered cyberattacks target hotel guests worldwide
Cybersecurity company Kaspersky has discovered a wave of artificial intelligence-powered cyberattacks targeting hotel guests, putting payment and personal data at risk.
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Hotels may be the first stop for humanoid robots, says Unix AI founder
After its showcase at the World Humanoid Robot Games, Unix AI has been fielding calls from customers eager to adopt its Wanda robots.
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Hotel tech: Are hotels getting too smart?
From robot butlers to smart showers, hotels are racing to upgrade their rooms with tech - though not every guest is ready for the upgrade...
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AI in hotels: Service upgrade or system error?
The hospitality industry faces immense opportunities and disruptions with the advancement of AI, heard some 300 hoteliers and industry stakeholders who convened at Singapore Hotel Association (SHA)’s second Hospitality Exchange (HX 2025) at Hilton…
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IHG Hotels & Resorts teams up with China’s King Pro League
Multinational hospitality company IHG Hotels & Resorts (IHG) has announced a collaboration with the Chinese professional Honor of Kings (HoK) league, the King Pro League (KPL). Financial terms of the partnership were not disclosed…
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Reimagining the Guest Experience in 2025: Why AI Alone Isn’t the Answer
Travel brands are racing to meet the new demands of digital-native travelers. From AI-powered personalization to seamless guest journeys, everyone claims to be reimagining the guest experience. However, the lived reality for many travelers tells a…
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Hotel Sales Teams Need Fewer Leads, Not More
Stop Chasing the Wrong Leads. Start Closing the Right Ones.
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With AI, Could We Lose the Art in Culinary Arts?
AI has many uses and applications, from optimising operations to streamlining service. But when it comes to creativity, where do chefs stand?
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Amsterdam Hotels on AI Risks: Protecting Guest Privacy with Secure Systems, Ireckonu Warns
In a significant warning to the hospitality industry, Ireckonu, a leading provider of technology solutions for hotels, has raised alarms about the potential privacy risks hotels face when using public AI tools like ChatGPT with guest data. With the…
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Where hybrid belongs and where it doesn’t
Hospitality education in India has not kept pace with the world it claims to serve. Most institutions still follow a playbook written when the country needed supervisors, not entrepreneurs. The curriculum, the structure, and the metrics we continue…
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How Much Should Hoteliers Be Spending on Marketing?
With the 2026 budgeting season around the corner, the question of marketing investment has once again become front and centre. In a recent Hospitality Net Viewpoint Max Starkov set the stage by highlighting a striking imbalance: while U.S…
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More employees are ‘working from anywhere’. Can hotels keep up?
Mahogany desks in hotel rooms used to be an afterthought and the chair more often used for worn clothes than for business.
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Airbnb embraces a paradox: CEO Brian Chesky says hotels are the future
Airbnb, the house-sharing pioneer long synonymous with offering travelers alternatives to traditional hotels, is now making hotels a cornerstone of its growth strategy. The company’s second-quarter 2025 earnings release and subsequent analyst…
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When Technology Undermines Hospitality
In the summer of 2025, traveling on business, I checked into a U.S…
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Please hold, your upgrade is coming: 10 promising European startups focused on hospitality
Hospitality is built around people. It covers everything from restaurants and hotels to guesthouses and campsites, focusing on how visitors are welcomed, served, and looked after. It is a day-to-day, operational sector that relies heavily on timing…
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Is AI going to make hotel websites obsolete?
We are already witnessing the emergence of the Personal AI Agents. ChatGPT Operator, Google Gemini AI Agent, Microsoft Copilot AI Agent, Claude AI Agent, etc…
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