Is AI Killing Your Hotel Sales?
Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up
read more
By tag
Select Tags:
How independent hotels can stay visible in the AI era of distribution
Chris Bowling, head of digital and consumer marketing at BWH Hotels GB, shares some advice for independent hoteliers on how to remain competitive and visible.
read more
The Five Stages of Rate Parity Acceptance
Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels…
read more
Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker.
read more
Research: OTAs Dominate as Primary Source in AI-Powered Hotel Discovery
Cloudbeds has released a new report titled The Signals Behind Hotel AI Recommendations. The study is the first in the hospitality industry to examine in detail how generative AI platforms identify and recommend hotels to travelers…
read more
The Hotel Industry's Bold Play: When Your Biggest Partner Becomes Your Target
Across Europe, we're witnessing an unprecedented wave of collective legal action as hotel associations in more than 25 countries have joined forces to sue Booking, seeking billions in damages for commissions paid between 2004 and 2024…
read more
Hotel glitch hits Thai travel scheme as bookings halted despite unused subsidies
Top hotels suspend bookings under ‘Half-Half Thai Travel 2025’ scheme due to system glitches.
read more
Should the Government be Regulating Commissions Hotels Pay to the OTAs?
Recently, the Switzerland’s price watchdog (Der Preisüberwacher / Le surveillant des prix) ruled that Booking’s hotel commissions were 'abusively high' and ordered the OTA to lower them by 25% for Swiss hotels…
read more
What is a metasearch engine? The ultimate guide for hotels
When travellers search for a hotel, they’re not just browsing, they’re comparing…
read more
Can Los Angeles "Digest" the Olympics? Why hotels should start preparing now
In 2028, Los Angeles will become the center of global attention as it hosts the XXXIV Summer Olympic Games. Although the event is still several years away, in the tourism and hospitality industry, time moves differently. Preparing for such a…
read more
How GDS Commission Shares Impact Global Hotel and Agency Revenue
Part one of this two-part series explores the global landscape for GDS commission shares, which represent tens of millions of dollars in revenue for travel management companies and agencies. A better understanding of gaps by region, country, and…
read more
From "Gig" to "Glitch" Economy: Hospitality's New Battle Against AI Hallucinations
The Emergence of the Hallucinated Guest (and no, we are not discussing ayahuasca retreats...). Last week, a client contacted me in visible perplexity: «We received a booking for a two-bedroom suite that does not exist»…
read more
New study: If You Spend $89 on OTA Commissions, Your Hotel's Occupancy Will Be 100%
According to research undertaken by Cornell University’s School of Hotel Administration in February 2025, hotels see strong financial returns from commissions paid to the OTAs.
read more
The travel trends of the future
Artificial intelligence could end up closing down the world of travel as it increasingly limits results to a traveller’s known wants and desires as opposed to giving them fresh ideas.
read more
Food for thought: is hotel website SEO dead?
In spite of all the buzz around genAI, the AI Search market share in 2024 was a paltry 0.25% of the global search market vs. Google’s 93.57% share.
read more
How to overcome revenue managers’ aversion to the direct online channel?
Recently, a revenue manager reacted to my LinkedIn post about independent hoteliers’ overdependence on the OTAs by stating Even with the best intentions, money and talent, there's no way independents can beat the big OTA's in search and make money…
read more
The Trump Impact: How Travel Will Change
Donald Trump returned to the White House barely two months ago, and to say that it has been a whirlwind of activity would be a major understatement.
read more
Is Japan’s “unmanned” hospitality dehumanizing, or a selling point?
The absence of human factor can be an attraction for younger generations.
read more