From SEO to GEO, hotels confront the future of digital discovery
Having restructured and centralized his team at L+R Hotels, group chief commercial officer Joe Pettigrew is ready for the next challenge: transitioning from SEO to GEO.
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New Umrah rules: Pilgrims from UAE must now pre-book hotels, transport
Umrah operators in the UAE are urging pilgrims to pre-book their transport and accommodation when applying for visas, as Saudi authorities tighten measures to regulate pilgrim movement.
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Why is an illegally built hotel in Benalmádena still standing and remains open for business?
In April 2021, a Supreme Court ruling declared final a judgement ordering the demolition of the building, which has not yet been enforced
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Proceed with caution: navigating AI in the hotel industry
Integrated Resort Advisors Principal and HFTP International Hospitality Technology Hall of Fame inductee, Scot Campbell, is recognised as a pivotal figure in the hospitality technology landscape.
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AI in hotels: Service upgrade or system error?
The hospitality industry faces immense opportunities and disruptions with the advancement of AI, heard some 300 hoteliers and industry stakeholders who convened at Singapore Hotel Association (SHA)’s second Hospitality Exchange (HX 2025) at Hilton…
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When Technology Undermines Hospitality
In the summer of 2025, traveling on business, I checked into a U.S…
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The AI ‘algorithmic audit’ could be coming to hotel room checkout
Artificial intelligence can lead to surprises in all sorts of places where a bill once would have been considered settled.
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Is AI Killing Your Hotel Sales?
Why Agentic Search Is Quietly Rewriting the Rules and How to Keep Up
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Five Smart Strategies to Future-Proof Your Hotel Against Shrinking Booking Windows
The world economy continues to serve up dishes we would all prefer to send back. Marriott CEO Anthony Capuano told Skift recently that booking windows are now typically “sub-three weeks,” meaning under 21 days. This reflects the ongoing popularity…
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Do serviced apartments have the edge over hotels?
With streamlined operations and high GOP conversion rates, serviced apartments can be an attractive asset class for institutional and individual investors alike.
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A CORFU hotel boss has accused a Brit gran of "fabricating complaints" after she moaned her stay was a "nightmare" thanks to "no bacon, sausages or chips"…
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AI Can’t Give Hugs: The Human Element That Technology Cannot Replace
Throughout my career in strategic communications, I’ve witnessed many technological revolutions that promised to transform human connection.
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What hotel owners should expect -and demand- from an operator?
Let’s not kid ourselves, brands need owners. This realisation has come to the market as ownership of hotels by the big flags has faded away as they have gone asset light, whilst the number of available brands has soared…
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Twenty Years of Change: How Hospitality Tech Evolved and What’s Next
Twenty years ago, hospitality looked very different. Kitchens ran on handwritten tickets and verbal handoffs. POS terminals were clunky, fixed to the counter, and limited to basic transactions. Front-of-house teams juggled high guest expectations…
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From "Gig" to "Glitch" Economy: Hospitality's New Battle Against AI Hallucinations
The Emergence of the Hallucinated Guest (and no, we are not discussing ayahuasca retreats...). Last week, a client contacted me in visible perplexity: «We received a booking for a two-bedroom suite that does not exist»…
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How to support hospitality staff during Stress Awareness Month
From managing workloads to investing in training, Kelly Tucker, founder and managing director of HR Star, explores how hotels can ease staff stress
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AI: More convenience, efficiency—and cybersecurity risks
Vulnerabilities that can be found with check-in kiosks, IoT devices, third-party service providers must be addressed proactively.
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How hospitality operators can combat payment fraud
Security threats are increasing in the hospitality industry. In the past year, over a third of hotel businesses have reported a rise in fraud attempts, while the proportion of guests concerned about booking fraud is as high as 71%. Among those who…
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