53 Proven Hotel Marketing Ideas & Examples to Win More Events & Group Business
Because the digital marketing landscape shifts so rapidly, it’s important that your hotel is using the best marketing ideas to drive new business.
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3 Pace Report Metrics That Will Reveal Hidden Revenue
For many hotels, the time-honored Pace Report forms the heart and soul of their RM analysis. Pace Reports are usually designed to give the reader a quick snapshot of future rooms revenue versus the previous year…
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Hotel Lead Management: 4 Ways to Increase Leads
To maximize revenue at your property, a hotel lead management strategy is essential. We all know that when hospitality is booming, working in hotel sales is a blast…
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Optimize Your Weekly Revenue Strategy Meeting
As revenue managers, we eat sleep and breathe reports, channels, daily rates, pace, etc – but are we articulating the importance of these items to other teams within our organization?
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How to keep your direct guests and steer the traveler booking motivations away from the OTAs?
A recent study conducted by Expedia Group claimed travelers are 57 percent more likely to book a hotel via an OTA than before the pandemic, as a result of emerging traveler booking motivations such as: To get the best nightly rate (69 percent), To…
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10 new creative room types to boost revenue
Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and consumer psychology…
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Here are our winter marketing recommendations for your hotel
It’s not going to be a typical winter, by any means…
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Expedia Study Reveals Increasing Importance of OTA Travelers in Economic Recovery
A new Expedia Group study, in partnership with research firm BVA BDRC, examines the contributions of online travel agencies (OTAs) to the US travel and tourism sector, the spending patterns of OTA travelers and the role of OTAs in the hotel booking…
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Eastern Europe development on conversions growth spurt
Hotel-chain development teams are busier than ever despite the pandemic devastating demand, as independents and small networks rush to seek the comfort of scale, loyalty and other brand benefits…
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Security via Passwords: Will it soon be a thing of the past?
When used correctly, passwords are an extremely simple and effective way to protect data and IT systems from unauthorized access. However, creating a complex password, never mind remembering it, is difficult…
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Revenue Management During a Pandemic: APAC Focus
Vijesh Yoganathan, our Head of APAC, sat down with Amit Peshawaria, Head of Sales Asia Pacific at OTA Insight and Murphy Mathew, Regional Solutions Engineer APAC, IDeaS Revenue Solutions, to discuss revenue management strategy in the Asia Pacific…
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Is It Better To Have a Revenue Manager or Revenue Management Software?
The robots are coming! They’re taking over! No job is safe! That’s the hype we keep hearing, and revenue-management software companies definitely want you to believe that a computer is better than a human. But is it true…
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Pricing principles to help hotels maximize revenue during COVID-19
When I wrote my first pandemic-themed article, Hotel Marketing and Revenue Management in the Time of Pandemic, I was definitely hoping for things to be better by now…
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6 Ways to Turn a Crisis Into an Opportunity
When a crisis strikes an industry, most hunker down to reduce damage. Amid the chaos, it’s easy to overlook the opportunities a crisis turns up.
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How hoteliers are pricing rooms amid demand lows
The coronavirus pandemic has made it difficult for U.S. hoteliers looking to drive rates because demand has dropped overall, but they have found some opportunities for growth.
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Digital is the new normal and the future of hospitality
The past few months have been a strange time in the hospitality industry. We have seen a lot of hotels closing. Some haven’t opened up since. But the ones that did are doing a lot to keep up with the new normal…
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An inside look at revenue management from a CCO’s perspective
I had the pleasure of speaking with Kym Kapadia, chief commercial officer and head of hotels for Aprirose Real Estate Investment…
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Hoteliers plan for a budget season unlike any other
With even less certainty about future performance than normal, hoteliers are changing how they prepare a budget as they get ready for 2021.
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