Tiered Marketing Approach To Hotel Recovery
Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns.
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HB Exclusive: NextGuest Merges with Cendyn
Cendyn, a leading provider of cloud software and digital marketing services for the hospitality industry, and NextGuest, a New York and Munich-based CRM and digital marketing leader, combine to become the largest scalable CRM and digital marketing…
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How to prepare your hotel for summer staycations
Becoming increasingly apparent is the unlikelihood of summer holidays abroad. With dreams of boarding planes and jetting away into the sunshine essentially dashed, all any of us can do is start thinking about staycations…
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After Unanticipated 2020, Hotel Industry Knows What It’s Up Against
The end of 2020 is not the end of the problems for the global hotel industry, but it does bring hope on the wings of a vaccine that, in time, could be a panacea for wait ails it: fear.
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From the rebound of key hotel performance metrics to the potential return of group demand and international travel, the U.S. hotel industry could take its first steps on a long road to recovery in 2021…
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Excellent Customer Service? It Starts at the Top!
Are companies like Amazon and Apple setting better examples of great customer service than the hospitality industry? There has been a sharp decline in the hospitality industry in basic customer service with more reliance on technology, resulting in…
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GlobalData: Travelers May Choose Direct Booking Over OTAs Post-Pandemic
Online travel agents (OTAs) were the primary choice of booking channel for 44% of global respondents in Q3 2019, according to GlobalData, a data and analytics company…
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Improving the Hotel Bottom-Line Begins With Knowing How to Read a P&L
"Here's the bottom line..." It's a familiar turn of phrase that is succeeded by the speaker getting to the sum or crux of the issue—the overarching point.
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In the modern age, how businesses engage their customers continues to evolve rapidly. Consumers have changed how they search out the brands they want to buy from, how they choose between options and what they expect with regards to service…
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How to improve the communication systems between departments
What is the top priority in most hotels? Efficient and valuable guest service. However, the quality of guest service largely depends on the way hotel departments communicate…
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Second UK lockdown hurts hotels in run-up to holidays
Advances in COVID-19 vaccines and an extended shoulder season for rural and seaside hotels offer hope for the U.K. hotel industry, but the picture remains far from rosy as the country gets set to end its second lockdown on 2 December…
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Writing your plan for 2021 starts with the PMS
Planning ahead into 2021 amidst ongoing second wave lockdowns, staged reopenings and the dangling carrot that is a vaccine is a doozy…
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How to Boost Guest Loyalty and Profitability Through Pricing?
After finding its way from the airline industry into the world of hotels, hoteliers have continuously improved their pricing strategies, from weekend or seasonal rates via BAR levels to completely open rates…
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50 Years of The Hotel PMS (and why it matters)
The hotel PMS has been around for about 50 years. That’s HALF A CENTURY. That’s as old as the Beatle’s last album Let It Be, Walt Disney World, Watergate, and Amtrak.
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What Hotel KPIs Analyze Complete Operational Performance?
Consulting the right hotel KPIs can help juice a hotel’s bottom line. But just any old metric won’t do. If hoteliers want to uncover financial weak spots, revamp operations and boost profit, it requires complete operational metrics…
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New Fornova Report Gives Actionable Insights To Hoteliers For Navigating the COVID-19 Crisis
As hotels around the globe continue to grapple with the impact of the coronavirus pandemic, we have released a comprehensive report exploring the steps hotels can take to navigate the ‘new normal’.
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Hotel industry performance: EHL's Pulse-Taker reveals 5 pain points
The year 2020 will be marked in history, surely for the travel and hotel industry. Most hotels suffer from a sudden disruption due to COVID-19 crisis and the consequent travel regulations…
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Evolution of Hotel Upselling: Improve Experience, Revenue and Reputation
The hospitality market has changed, it has evolved. The hotel is no longer a place to spend the night but has become a fundamental part of the guest’s experience and Hotels can offer to the guests much more than a room…
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