Optimize Your Weekly Revenue Strategy Meeting
As revenue managers, we eat sleep and breathe reports, channels, daily rates, pace, etc – but are we articulating the importance of these items to other teams within our organization?
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How to keep your direct guests and steer the traveler booking motivations away from the OTAs?
A recent study conducted by Expedia Group claimed travelers are 57 percent more likely to book a hotel via an OTA than before the pandemic, as a result of emerging traveler booking motivations such as: To get the best nightly rate (69 percent), To…
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10 new creative room types to boost revenue
Hotel marketing has always been a blend of creativity and data. There’s equal parts of data-driven revenue management, copywriting and consumer psychology…
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Castelfalfi resort takes top-to-bottom local approach
“The key to success right now is local — local history, local food,” says Isidoro Di Franco, general manager of Toscana Resort Castelfalfi, 70 minutes’ drive southwest of Florence, Italy.
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Here are our winter marketing recommendations for your hotel
It’s not going to be a typical winter, by any means…
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How hotels are reworking outdoor spaces to meet demand
To accommodate guests’ increased desire for outdoor spaces, hoteliers are investing in extra seating options for individuals and groups as well as boosting internet connectivity for a seamless indoor-outdoor transition…
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Expedia Study Reveals Increasing Importance of OTA Travelers in Economic Recovery
A new Expedia Group study, in partnership with research firm BVA BDRC, examines the contributions of online travel agencies (OTAs) to the US travel and tourism sector, the spending patterns of OTA travelers and the role of OTAs in the hotel booking…
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Eastern Europe development on conversions growth spurt
Hotel-chain development teams are busier than ever despite the pandemic devastating demand, as independents and small networks rush to seek the comfort of scale, loyalty and other brand benefits…
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Security via Passwords: Will it soon be a thing of the past?
When used correctly, passwords are an extremely simple and effective way to protect data and IT systems from unauthorized access. However, creating a complex password, never mind remembering it, is difficult…
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Hoteliers remain optimistic despite pandemic fatigue
Members of the Lodging Industry Investment Council look back at the months the U.S. hotel industry has grappled with the coronavirus pandemic and what they believe that means for hoteliers going forward…
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Revenue Management During a Pandemic: APAC Focus
Vijesh Yoganathan, our Head of APAC, sat down with Amit Peshawaria, Head of Sales Asia Pacific at OTA Insight and Murphy Mathew, Regional Solutions Engineer APAC, IDeaS Revenue Solutions, to discuss revenue management strategy in the Asia Pacific…
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10 reasons corporate travel will outperform
Since that date, the U.S. hotel industry has been in survival mode – global borders closing, single-digit occupancies, shortfalls increasing – with an ambiguous timetable.
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COVID-19: Impact on the hospitality workforce
The ruthless march of COVID-19 throughout the globe is first and foremost a human tragedy, affecting the health of hundreds of thousands of people…
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Is It Better To Have a Revenue Manager or Revenue Management Software?
The robots are coming! They’re taking over! No job is safe! That’s the hype we keep hearing, and revenue-management software companies definitely want you to believe that a computer is better than a human. But is it true…
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Pricing principles to help hotels maximize revenue during COVID-19
When I wrote my first pandemic-themed article, Hotel Marketing and Revenue Management in the Time of Pandemic, I was definitely hoping for things to be better by now…
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6 Ways to Turn a Crisis Into an Opportunity
When a crisis strikes an industry, most hunker down to reduce damage. Amid the chaos, it’s easy to overlook the opportunities a crisis turns up.
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How hoteliers are pricing rooms amid demand lows
The coronavirus pandemic has made it difficult for U.S. hoteliers looking to drive rates because demand has dropped overall, but they have found some opportunities for growth.
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Digital is the new normal and the future of hospitality
The past few months have been a strange time in the hospitality industry. We have seen a lot of hotels closing. Some haven’t opened up since. But the ones that did are doing a lot to keep up with the new normal…
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