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Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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How the hotel industry can speed up tech adoption

My technology journey has been just as much about what I don’t know as opposed to what I know. As the saying goes, there are things that we know that we know, things that we know that we don’t know, and things that we don’t know that we don’t…
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