Management

To Decrease Or Not To Decrease Hotel ADR?

Following the economic fallout of 2020, many hotels and other tourism businesses have rushed to lower prices in an effort to stimulate demand. In this article, I analyze the competitive challenges of hotel ADR in the current climate…
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NH Hotel Group joins Global Hotel Alliance

NH Hotel Group will join Global Hotel Alliance (GHA) and merge the NH Rewards loyalty program with GHA’s Discovery loyalty program in early 2022, establishing Discovery as one of the 10 largest loyalty programs in the hospitality sector, with more…
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