Will AI Search Benefit the Direct Online Channel or The OTAs?
There have been a lot of buzz lately about AI Search and the impact it already has on travel discovery, planning and bookings.
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European hotels show interest in AI but gaps remain
According to a recent survey conducted by the University of Applied Sciences of Western Switzerland Valais (HES-SO Valais-Wallis), the interest is there, with hoteliers reporting AI can be useful for reservations (68%), marketing (62%), customer…
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