Who needs PR in the age of AI: can’t ChatGPT just do it all for me?
Becca Krug, client services director at Davies Tanner, assesses the strategic role AI should and shouldn’t play in a hotel’s marketing and PR activity.
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Can the future of hotel reviews be completely AI-generated?
I feel that the scenario is no longer speculative. It is, if anything, the natural extension of where reputation systems are already heading. It is easy to imagine Tripadvisor, Google or any major OTA replacing the old free text box with a short…
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