Booking is copying Expedia's most durable asset
The company is folding Booking.com, Agoda, and Priceline into one B2B entity run by Agoda's CEO — a bet that the most valuable OTA business is the one hotels never see
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Food for Thought: Why Hospitality is Over Dependent on the OTAs?
Hospitality is the most dependent on the OTAs, compared to all other travel sectors: airlines, car rental companies and cruise lines.
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