Trivago Reinforces Brand Marketing to Drive Long-Term Growth
Düsseldorf, Germany – 05.09.2023. trivago, the leading global hotel search engine, is announcing a renewed focus on its brand marketing strategy…
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Researchers from Texas Christian University, University of South Carolina, and RealPage published a new Journal of Marketing article that examines the impact of online reviews on hotel booking performance with a specific focus on the competitive…
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From clicks to reservations: How Google Ads integration elevates your direct booking strategy
In the age of digital transformation, the hospitality industry has witnessed a significant shift in how travelers plan and book their accommodations…
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4 Simple Strategies to Boost Your Direct Booking
When it comes to enhancing direct bookings, having a top-notch Booking Engine is just the beginning. Having an effective marketing plan comes into hand to help you drive more bookings…
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G20 Summit And Tourism Drive Hotel Rates To Pre-pandemic Levels
Due to the prevailing demand-supply dynamics, room rates have occasionally surpassed pre-pandemic rates…
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5 Challenges cluster revenue managers face and how to overcome them
You’ve probably noticed it, too – the increased trend towards clustering revenue management positions. Done right, it can help you manage costs, increase efficiency and boost revenue.
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Podcast - How Hoteliers Are Rethinking the Revenue Metric Dilemma
In this episode the second of a mini-series on revenue management and pricing strategies, we speak with Radisson, Preferred Hotels and IDeaS RMS about the hotel performance metrics and how they are changing…
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The Advancements in Revenue Management set to Transform Hotel Pricing
Written by Jurgen Ortelee, Managing Director of APAC for IDeaS Revenue Solutions -As the hotel industry evolves in response to changing consumer preferences and global economic shifts, it becomes increasingly crucial for hoteliers to recognize the…
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UAE’s hotels are definitely not having a summer slowdown, as occupancy crosses 80%
Hotels record 80%+ occupancy and double in ‘22, while staycations are helping too. The UAE’s hotels are not taking it slow this Summer, with many properties cruising along with 80-85 per cent occupancy levels…
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$1,850 a day? What it costs to visit the 10 most expensive vacation destinations in the world
The travel website FloridaPanhandle.com analyzed costs in 100 popular vacation spots, looking into average prices for accommodations, transportation, food and attractions.
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Om Prakash Bhatt takes over as Revenue Manager at Novotel Ahmedabad
To be responsible for driving both strategic and tactical initiatives for the 222-room property to maximise revenue growth.
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How Restaurants Can Master Revenue Management
Tips to navigate the the RM toolbox for restaurant success…
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Luxury Hotel Group Outlines Road to Total Profit Optimization
The ILHA gathered a group of experts to unpack how hoteliers can turn all their available data into a compelling story that drives profitability.
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ChatGPT means radically improved travel sales conversion
When we launched Travelocity in 1996, it had state-of-the-art design and, along with Expedia and others, it created the largest category of e-commerce.
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What is the optimal distribution mix in a hotel?
There is no set formula for an optimal distribution mix that applies to all hotels…
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Investors Rethink Hotel Sector’s Main Performance Metric
Every commentary on hotel performance refers to revenue per available room as a key industry metric — RevPAR. Yet non-room revenue from cafes, co-working, spas, and events is growing in importance…
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How personalization contributes to increased revenue and profits
Hotels are often biased when creating offerings and packages for potential guests because they make decisions based on a hunch or past experiences that are no longer relevant…
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Growing your M&E Revenues in a Recovering Market
To say that the meetings-and-events (M&E) industry was significantly disrupted by the pandemic would be an understatement…
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