Accor unveils first Orient Express train
In partnership with LVMH, the revived brand sets on its maiden voyage with the first train to be followed by two hotels and the first yacht.
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Most interesting
The travel trends of the future
Artificial intelligence could end up closing down the world of travel as it increasingly limits results to a traveller’s known wants and desires as opposed to giving them fresh ideas.
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Italy’s Law Cracks Down on Fake Hotel and Restaurant Reviews
Italy is taking strong steps to protect its tourism industry by targeting fake hotel and restaurant reviews with new laws.
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Loyalty, Labels, and the Modern Hotel Model
If you’ve watched hotel sponsorships lately you may have noticed: the name they are advertising aren’t the company or hotel brands. Instead of Marriott or Accor, it’s Bonvoy or All. These loyalty programs are becoming the central identity of the big…
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Room Mate Hotels, unstoppable in its expansion in Europe, opens to the swiss market
Room Mate Hotels, the chain chaired by Kike Sarasola, has just announced at the IHIF fair in Berlin the addition of new assets to its European hotel portfolio while consolidating its recovery by closing 2024 with revenues of 128.5 million euros, 23%…
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Accor CEO tells industry to ‘enjoy the ride’ and tips key trends
Sebastien Bazin, chairman & CEO, Accor, told hospitality professionals to “enjoy the ride” as he predicted the continued growth of travel and tourism at the IHIF EMEA in Berlin on Monday.
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Saudi Arabia targets international hotel investors with $80bn opportunity
The Saudi Arabian authorities are introducing new programmes targeting international investors as they seek up to $80 billion of funding to drive its tourism development.
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Food for thought: is hotel website SEO dead?
In spite of all the buzz around genAI, the AI Search market share in 2024 was a paltry 0.25% of the global search market vs. Google’s 93.57% share.
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