Who needs PR in the age of AI: can’t ChatGPT just do it all for me?
Becca Krug, client services director at Davies Tanner, assesses the strategic role AI should and shouldn’t play in a hotel’s marketing and PR activity.
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Most interesting
Patience or pretending? Financial stress tests hotel owners’ ability to hold
Kenny Rogers never sang about debt yields or PIPs, yet he still managed to offer some of the best investment advice in the industry: «You've got to know when to hold 'em, Know when to fold 'em, Know when to walk away, And know when to run»…
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Asset-light only works if someone else owns the asset. And that’s the concern.
Sometimes, it’s the most obvious thing that is overlooked. For all the talk in the hotel industry around asset-light this and asset-light that, there is the other side: somebody has to hold the asset to make it all work. And it took an asset-light…
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Spain’s hotel sector poised for expansion in the budget and economy segment
The budget hotel segment might be the next star in Spain’s hospitality industry, with current offerings well below other European countries. A new report from Alvarez & Marsal analyzes the high expectations for the low-cost category of hotels from…
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Phone Calls Are 'The Last Mile' of Hotel Distribution
Those in the field of logistics refer to 'the last mile' as the crucial, final leg of the supply chain, where goods are moved to the buyer’s doorstep.
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Geopolitical tensions disrupt Middle East hotel market
The Middle East hotel market is facing immediate pressure after military strikes on 28 February 2026 triggered widespread travel disruption across the Gulf.
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New EU standards aim to curb fake hotel reviews
The European Commission has launched a new Code of Conduct on online hotel reviews to address fake and misleading feedback.
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CMA launches investigation into leading three hotel chains
Watchdog is probing whether hoteliers broke competition law by sharing sensitive market data
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