The biggest tech shift in travel isn't AGI — it's real-time translation, says a luxury hotel mogul
Picture yourself in a tiny sake bar on Japan's Noto Peninsula, swapping stories with the chef in flawless, real-time translation.
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How independent hotels can stay visible in the AI era of distribution
Chris Bowling, head of digital and consumer marketing at BWH Hotels GB, shares some advice for independent hoteliers on how to remain competitive and visible.
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The Five Stages of Rate Parity Acceptance
Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels…
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Now, in a courageous initiative set to shake up the tourism market, industry heavyweights with a background in tech are backing a bold new startup, DirectBooker.
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AI’s Role in Transforming Hospitality: Key Insights from HSMAI and HITEC 2025
The hospitality sector is experiencing a great makeover with the integration of artificial intelligence (AI). Equipped with AI-driven design software and conversational assistants, hoteliers and media professionals are embracing the use of AI…
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Soft brand hopes to leverage 3.5 billion potential customers and the untapped possibilities it presents to its member properties.
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European hotels rebuff Airbnb's overtourism claims
Last summer, tourists in Barcelona were drenched by water pistols by local residents demonstrating against overtourism in their city. In Genoa, Italy, protesters carried out a “noisy stroll,” dragging suitcases through the city to make their…
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Fitness & Wellness Brands Must Embrace Hospitality Principles, Leaders Say
As new technology continues to proliferate, top executives believe brands that hone in on the human touch will win in 2025 and beyond
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