By type

To complement last year's article, Death of the Marketing Plan, I offer you the Eulogy to the Marketing Plan as delivered during this year's Lightning Rounds at HSMAI Commercial Strategy Week. Enjoy!
read more

Europe's summer travel surge has been a boon to hotel giants Marriott International and Hilton, with both companies crediting the return of international travel to Europe as a key revenue driver during the second quarter…
read more

Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for savvy marketers to exploit. Here's a refresher on tactics to use according to the professor who literally wrote the book on hospitality branding…
read more

My story starts like this: Once upon a time when I was a candidate myself but there is nothing fairy or fabulous about this real-life experience of mine.
read more

No employee should be treated poorly by customers and I feel bad for the people who work at the airport luggage office.
read more

The thought process involved in the branding decision process will undoubtedly impact the long-term success of the asset…
read more

Travelodge has unveiled the first two new-build hotels featuring its recently-launched “budget luxe” design concept.
read more

“Life is flamboyant and sassy,” according to Serge Trigano, the co-founder of Mama Shelter. The entrepreneur is making his mark on the hospitality industry by creating a new lifestyle boutique accommodation concept…
read more

For a long time, hotels have been educated on the benefits of personalized offers. Algorithms can not only can personalize offers but can also pricing.
read more

Choice Hotels on Thursday offered the first in-depth details of plans for its $675 million acquisition of Radisson Hotel Group Americas. The endgame? Boost those franchise royalties.
read more

American Express has announced that its Platinum Card will switch from a charge card to a credit card for new customers.
read more

50% Indians intend to spend more on travel in 2022 - Seeking value-based, rejuvenating experiences are the key travel triggers among Indians
read more

After a two-year hiatus, travel is back in full swing - and so are the hackers, looking to take advantage of your brand reputation and hack your customer accounts.
read more

Marriott International reported second quarter earnings on Tuesday, beating consensus estimates nearly across the board and reinstated guidance for the second half of 2022 that suggests further improvement in operating fundamentals…
read more

Vending machines are basically small-scale F&B kiosks that replace the need for a cashier or any other form of staffing besides the restocking and maintenance. Can hotels be the same?
read more

The hotel supply in Asia Pacific grew rapidly over the past decade and operators keep looking for opportunities by fine-tuning their entry strategies, while owners evaluate affiliating their property/-ies with a brand or not…
read more

In a world of melting marketing budget and branding overdose, growth hacking can help hotels to fast track their business without shrinking their margins.
read more

When OTAs post outdated, incorrect and misleading information, it causes headaches for guests, management and staff.
read more