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GO PAR is the new and exciting measurement everyone is talking about in the hotel business. But let’s be honest. It is a bit of a stretch to comprehend. It is a little more complicated than REVPAR.
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The goal is for every hotel to aim for net positive environmental impacts, whatever their starting point.
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John Murray will succeed Carlos Flores at the international hotel company
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Hoteliers appreciate predictability…
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“The best-laid schemes o’ Mice an’ Men / Gang aft-a-gly” said Robert Burns in his poem To a Mouse in 1785…
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Call it wishful thinking, but we’re hotly anticipating the steadfast return of the hotel lobby bar scene now that COVID-19 is fading away…
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Four Seasons Resort Lanai has announced the debut of the Lanai Observatory, offering a new astrotourism experience for guests, residents and students alike.
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The definition of luxury in hospitality is in the midst of a major transition. Industry professional Chirine Salha examines what the term means for the modern-day traveler and how hotels are responding…
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Social media app TikTok recently topped Google as the world’s most visited website. That impressive feat also cements TikTok as a top channel for hotel marketers. It’s simply no longer possible to ignore the reach and impact of this platform…
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On International Women’s Day, to help guide the next generation of young women entering the hospitality industry, HOTELS starts a series of interviews with female leaders at Accor.
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Storytelling skills can create the unique magic and authenticity of exclusive hospitality events…
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Construction of the world’s tallest hotel tower, Ciel in Dubai Marina, has reached its halfway point, with work on the megastructure continuing beyond its 52nd floor.
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Six years after joining Trump Hotels as its CEO, Eric Danziger is leaving the company to serve in the same role for The Braintree Group, an Idaho-based family of companies focused on fostering smart and sustainable community advancement and growth…
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The reservation system that is the backbone of airlines around the world has terminated its agreement with Aeroflot, crippling the majority government-owned carrier's ability to sell seats.
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Mobile wallets aren’t just for payments; brands can use this tool to digitize everything from membership cards to room keys. Plus, it can be used for marketing via lock screen notifications.
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Hotel guests are increasingly expecting seamless technology and a demonstration of sustainable practices.
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Major hotel companies are recognizing that trust issues lingering from pandemic furloughs and layoffs play a major part in the industry’s labor shortage crisis.
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Whether it’s trip stacking, virtual reality, “benchmarketing,” or other hotel marketing trends, hoteliers have overwhelmingly been part of the late majority to take advantage of technology and use it to provide better service both onsite and…
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