Maybourne COO, Roland Fasel, says the offering has been put together in response to health, wellbeing and longevity being at the forefront of guests’ minds. The Maybourne Hotel Group is known for its prestigious hotels: Claridges, The Connaught and The Berkeley in London, as well as The Maybourne Beverly Hills and The Maybourne Riviera. Designed by Rogers Stirk Harbour & Partners, The Emory features sails on the roof. There are 60 suites over nine floors, with each floor showcasing the aesthetic of a different world class designer, and a rooftop garden for guests with views across London.
For the first time in London, Manhattan-chef, Jean-Georges Vongerichten, will be leading the culinary experience. The Emory is the latest wellness and fitness hotel to open in London, following the launch of Accor's high-endRaffles at the Old War Office late in 2023, with its Pillar Wellbeing offering. Also coming to market in London is Six Senses, with its Six Senses Place concept at The Whiteley, in Bayswater. The move shows how hotels are starting to compete with the mainstream fitness market, especially at the high-end, to capture a share of the increasingly lucrative wellness tourism market.
DEEPER DIVE – SURRENNE
The first floor of Surrenne includes a 22-metre swimming pool, which features a sound system to allow in-water meditation, a spa café, sauna, steam and snow shower. A state-of-the-art gym, kitted out by brands including Technogym, Woodway, Hydrow and Peloton, is on the second floor and Maybourne has promised to open its “little black book” to secure the best visiting personal trainers. Alongside the gym is a multi-functional studio for yoga and Pilates – limited to six people at any one time – and set against the backdrop of a Japanese Garden. There's also a recovery studio, with a soft-cushioned floor and massage machines. The spa, with a focus on longevity, includes a hamman, treatment rooms and relaxation area – with a hyperbaric chamber and cold plunge – is on the third floor. The treatment menu features a 90-minute, four-hand ceremony, as well as Ashiastu massage which is applied by the feet.
The fourth floor is dedicated to classes by fitness pioneer, Tracy Anderson, who has a celebrity following for her sculpting method. Inge Theron, the creative director of Maybourne, has been in charge of pulling together the concept, which blends modern science with a holistic approach to health.
“The Surrenne philosophy embraces a new era of total rejuvenation, crafted in harmony with partners from the cutting-edge of modern wellness,” she says. “Every treatment, product and ritual is a bespoke symphony of potent plants and pioneering technologies to create truly transcendental states of being.”
Maybourne has partnered with Virtusan, to create the top end health offering, benefiting from the wellness tech specialist's scientific advisory board which includes mindfulness and self-compassion expert and author, Dr Shauna Shapiro; professor of neurobiology and podcaster, Dr Andrew Huberman and Harvard professor of genetics, Dr David Sinclair. Other experts on the team include nutritionist and functional medicine practitioner, Rosemary Ferguson and skincare guru, Dr Lara Devgan.
