By type

Soft brands move into midscale

For the first 10 years of their existence, soft brands were largely an upper upscale and luxury phenomenon. But in recent years, several major hotel companies have been introducing soft brand collections in the midscale segment of the market. Due to…
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6 big trends for hospitality real estate in Q3

We recently gathered together a select group of investors to discuss the ins and outs in our Q3 Investor Council meeting. Below are a selection of the key nuggets from that discussion. We’ll be developing some of these themes further over the next…
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Strawberry Launch New Hotel Chain Stopover

Next year, the first of around 20 hotels in the new Stopover hotel chain will open. These climate-smart hotels focus on electric vehicle travelers and, in addition to a comfortable bed, digital and efficient guest solutions, also offer exciting…
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