The inaugural Kids Hospitality Report is the brainchild of pioneering kids and teens hospitality consultancy Wanderland London, in partnership with leading experts and market research companies from across the kids and hospitality sectors, such as Data Think Lab and Kids Know Best™. It’s the first report that intersects both the hospitality and kids and teens consumer industries, analyzing travel trends as they relate to video gaming, board games, toys, publishing, media and more. The report examines the offerings for kids and teens at city hotels, looking at the good, the bad and the ugly of how the world’s finest hotels welcome younger guests, and how employing tricks-of-the-trade from the game and toy industries can add experiential value to families, and commercial value to hotels.
«Kids and teens should no longer be invisible in the hotel guest journey. They have a major influence on family travel decisions and will one day soon be leisure and business travelers themselves». Wanderland Co-Founders Alicia Zur-Szpiro and Saar Shai.
Building generational relationships, brand loyalty, repeat visits, longer stays and higher spend have never been more important to hotels. The report is meant to shed light on this growing kids and teens segment, helping hoteliers understand the importance of investing in this space. Best practices from across the kid’s economy is uncovered and translated into actionable steps for financial and creative impact in the hospitality sector.
Some key findings include:
Family travel accounts for 30% of global outbound tourism.
-
According to STR, it’s one of the fastest-growing segments of the industry compared to all other forms of leisure travel. Accommodation searches for families have increased by 8% in 2024 alone, while 85% of parents are very likely to travel with their children and are planning to increase (or maintain, at minimum) their level of travel spending.
Adult hospitality is maxed-out while kids are seeking connection.
-
The kids' economy is worth $850 billion, a lucrative segment for hotels to tap into. Most five-star hotels offer three-star level kid’s amenities and don’t even realize it. They’re doing more for pets than they are for kids.
Happy kids = happy families = happy reviews
-
77% of parents are influenced by their children about their vacation activities, with more than 50% stating that they included their children's wishes in their holiday planning
-
85% of parents reveal their teens' happiness is a key factor in choosing a vacation destination.
