ITB China 2024, the B2B exclusive travel trade show focusing on the Chinese travel market is set to take place from 27 to 29 May at the Shanghai World Expo Exhibition & Convention Center.

China’s tourism market embarked on a promising start to 2024, with outbound and inbound tourism during the New Year holidays reaching the same level as in 2019, according to the National Immigration Administration. This bodes well for China’s expected travel boom this year.

ITB China is the premier event for the Chinese travel industry, providing the latest news and insights into this booming market. The travel trade show offers global industry professionals a highly efficient and productive platform to connect with the Chinese travel market. Top-level buyers from China and global travel providers benefit from personalized matchmaking, extensive networking opportunities, and first-hand information from key market players on the latest industry trends.

The ITB China Conference will run alongside the three-day show and is co-organized by the conference organizer TravelDaily to provide insights into the world’s largest source market for international travel.

The ITB China Travel Trends Report (TTR) 2024/25 will be launched during ITB China 2024 and will assist global strategists and decision-makers in adapting their business operations to the rapidly evolving Chinese travel market.