A total of 5.5 billion trips are expected within China during 2023, according to the China Tourism Academy. Revenue generated by the domestic travel market should reach 5 trillion yuan ($700 billion), about 80% of pre-Covid levels, said the group, the data center of the Ministry of Culture and Tourism.
Chinese tourists are traveling again — but not the way they used to
Chinese tourists are raring to travel again. But this time, the usual suspects — Venice, Paris and Madrid, for example — aren’t their top picks.
