Shiji, the global leader in hospitality technology, announces the formation of the Shiji ReviewPro Customer Advisory Board in Barcelona. This advisory board, composed of leading hospitality brands such as Barceló Hotel Group, Iberostar Hotels & Resorts, Kempinski Hotels, Meliá Hotels International, Minor Hotels, Pestana Hotel Group, and Radisson Hotel Group, aims to redefine reputation management and improve brand performance across the global hospitality landscape.

Leveraging Shiji’s ReviewPro platform, a leader in reputation management solutions, the advisory board will address critical needs and explore innovations in reputation enhancement, operational efficiency, and guest satisfaction strategies. By combining Shiji’s technology expertise with the practical insights of these premier hotel brands, the advisory board is positioned to guide the development of solutions that meet real-world hospitality demands and strengthen brand reputation on a global scale.

"The establishment of this Customer Advisory Board reflects our commitment to co-developing solutions that align directly with the priorities of our clients and the needs of today’s guests," said Wolfgang Emperger, VP of Europe, Africa and UK at Shiji. "By working with these industry leaders, we can refine ReviewPro to help hotels across the world achieve excellence in guest satisfaction and operational efficiency."

As Shiji supports over 91,000 hotels worldwide, this partnership marks a significant step toward delivering even more impactful tools, such as real-time feedback integration, advanced reputation analytics, and guest satisfaction metrics including the Global Review Index™ (GRI). This collaboration will enable hoteliers to leverage data more effectively and make proactive decisions to elevate the guest experience.

This advisory board will not only guide the future direction of ReviewPro but also serve as a platform for thought leadership within the hospitality industry. Board members will share insights and best practices, addressing challenges and developing actionable strategies to enhance guest experience across diverse global markets. Through this collaborative effort, Shiji and its partners are poised to bring lasting value to the hospitality sector.